Want a great and free small business marketing idea?
February 19th, 2010
Capitalize on satisfied customer references. Many companies don’t use the power that a satisfied customer can illicit to sell others on their products. With this small business marketing idea, you make it easy for prospects to learn about you. And they are learning from you through trusted sources. Maybe you have some well known community members that are clients. Maybe you represent a national client. Use these names to establish a reputation. Maybe you can solicit a testimonial from them. This goes a long way in building confidence in potential clients. Make sure that for every referral that is given, your business recognizes it. A personal note of thanks is well received in the day and age of emails. Also include a certificate for a discount on your services. This small business marketing idea can generate more than now clients.
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