Heath Insurance Marketing – Deductibles
June 20th, 2010
Explaining deductibles when running a health insurance marketing campaign will help potential customers be able to better understand each policy, how the deductible works, and what they can expect to pay in monthly premiums.
It is imperative that potential customers understand how their deductible affects the amount of their monthly premium. You should tell them that paying a higher deductible will save them money off their monthly premiums. However, on the same token, they must understand that by saving money off their monthly premium, they will have to pay a higher deductible before their insurance will kick in and pay anything if a medical condition arises.
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