Free Mobile Downloads And The Music Industry
August 16th, 2010
The music industry is using free mobile download as a strategy to entice people to purchase specific songs or to advertise unknown artists. A snippet of an artist’s song may be made available for people to download to their mobile device in the hopes that they will purchase the song or the entire album later. Songs of a relatively unknown artist may be made available to the public via mobile download so that the public can become aware of the artist and possibly become a follower of that person. It may also be a requirement to have the public to provide their e-mail addresses as a requirement to receive the music and that information can be valuable to the music company.
Entry Filed under: Communications