Who’s On First? It’s 5linx
January 31st, 2010
No matter how much jargon (try “mindset”), the bottom line about sales organizations is that good sales people selling worthwhile products — or services — will succeed. The sales model hasn’t changed, even though some of the vocabulary around it has. 5Linx has the right idea by localizing international sales of services with universal appeal. Direct marketing is going through changes as technology opens some doors and closes others, but the bottom line is that innovative marketing of useful services and products will succeed. Is this system the end-all and be-all? Is any system? Famous comedians Abbott and Costello had a great routine called “Who’s On First?” It’s more relevant today than ever because it’s not what something is called but how well it works. Industry depends on sales and marketing, and good ideas will always sell well with proper execution. There does not need to be debate about what works and what doesn’t. Just take action and stop analyzing.
Entry Filed under: Business